Marketing, BSBA

Liberal Studies Hours (42 hours)

Liberal Studies Program Requirements  

Business Core: 36 hours

Business Core Requirements (36 hours) 

Major Requirements

Marketing BSBA requires 21 hours in the major. including both of the following:

• MKT 310 - Consultative Selling Credits: 3

• And

• MKT 406 - Social Media Marketing Credits: 3

• Students should also take five additional marketing electives (15 hours) at the 200-400 level.

  Or

  Students should take four additional marketing electives (12 hours) plus:

• SM 361 - Sport Marketing Credits: 3

• * If MKT 206 is taken to satisfy the major requirement listed above, then MKT 310 cannot be applied as a required marketing elective.  

  * If MKT 310 is taken to satisfy the major requirement listed above, then MKT 206 cannot be applied as a required marketing elective.

Electives

To complete 120 hours, students should take 24-30 hours (the number depends on how many Liberal Studies courses also count toward the major). To satisfy general university degree requirements, students must take at least 30 hours at the junior/senior level at WCU.

Note: Students may select various interest areas, such as digital marketing, sales management, or general marketing, by carefully choosing their electives in consultation with their academic advisor.

Curriculum Guide

Visit the department’s website at http://salesandmarketing.wcu.edu to view the eight-semester curriculum guide.