Oct 12, 2024  
ARCHIVED 2010-2011 Undergraduate Catalog 
    
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ARCHIVED 2010-2011 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 303 - Marketing Research

Role of integrated research in marketing decisions. Emphasis on problem formulation, research design, questionnaire construction, sampling, data collection procedures, and analysis of data.

Prerequisites & Notes
PREQ: 301, MGT 235.

Credits: (3)


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