May 25, 2026  
ARCHIVED 2007-2008 Graduate Catalog 
    
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ARCHIVED 2007-2008 Graduate Catalog [ARCHIVED CATALOG]

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MKT 604 - Marketing Communications

Relationship of demand stimulation to business management; analysis of cases emphasizing the management of advertising and promotional efforts in the total marketing concept.
Prerequisites & Notes
PREQ: 601.
Credits: 3


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