May 25, 2026  
ARCHIVED 2007-2008 Graduate Catalog 
    
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ARCHIVED 2007-2008 Graduate Catalog [ARCHIVED CATALOG]

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MKT 601 - Marketing Management

Techniques of planning, market analysis, and strategic design; emphasis on integration of product, price, promotion, and distribution.
Prerequisites & Notes
PREQ: M.B.A. 520 or equivalent.
Credits: 3


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