Marketing, BSBA

Total number of hours for the program: 120.

This program is designed to prepare students for careers in sales and marketing.

Liberal Studies Hours (42 hours)

Liberal Studies Program Requirements

Business Core (36 hours)

Business Core Requirements (36 hours)

Major Requirements (21 hours)

Marketing BSBA requires 21 hours in the major.

Required Coursework (9 hours)

MKT 310 - Consultative Selling Credits: 3
MKT 340 - Consumer Behavior Credits: 3
MKT 406 - Social Media Marketing Credits: 3

Required Electives (12 hours)

12 hours of any MKT 200-400 level courses not required for the major.

SM 361 - Sport Marketing counts towards the required marketing electives.
SM 361 - Sport Marketing Credits: 3
MKT 210 does not count towards the 12 hours of required electives.

General Electives (24 - 30 hours)

To complete 120 hours, students should take 24-30 hours (the number depends on how many Liberal Studies courses also count toward the major). To satisfy general university degree requirements, students must take at least 30 hours at the junior/senior level at WCU. Note: Students may select various interest areas, such as digital marketing, sales management, or general marketing, by carefully choosing their electives in consultation with their academic advisor.

Curriculum Guide

Visit the department’s website at http://salesandmarketing.wcu.edu to view the eight-semester curriculum guide.