Minor in Marketing

Print Degree Planner (opens a new window) |

Minor Requirements

The minor, which is open to nonbusiness majors only, requires 18 hours including

MKT 301 - Principles of Marketing Credits: (3)
MKT 411 - Marketing Strategy (for non-marketing majors) Credits: (3)

And 12 hours of electives:

Selected from other junior-senior level marketing courses.

Depending on the electives selected, course prerequisites may add additional hours. Please check the catalog description for specific requirements.

Note:

A student majoring in marketing cannot pass a marketing course with a grade below C- (minus) and still have that course count toward satisfying the marketing major requirement.

Students may select various interest areas, e.g., sales, retailing, general marketing, by carefully choosing their electives in consultation with their academic adviser.