Apr 12, 2025

ARCHIVED 2005-2006 Undergraduate Catalog

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ARCHIVED 2005-2006 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.S.B.A.

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Liberal Studies Hours: 42

Click below to view the requirements for the Liberal Studies Program.

Liberal Studies Program Requirements

Foundation of Knowledge for Business Hours: 45

Major Requirements

The following 21 hours in the major:

Marketing electives
(9 hours) selected from other junior-senior level marketing courses.

MKT 303 - Marketing Research Credits: (3)
or
MKT 304 - Consumer Behavior Credits: (3)
MKT 405 - Business and Organizational Marketing Credits: (3)
or
MKT 409 - Negotiations/Relationship Marketing Credits: (3)
MKT 475 - Marketing Strategy and Management Credits: (3)

And Either

MKT 302 - Integrated Marketing Communications Strategy Credits: (3)
or
MKT 306 - Introduction to Professional Selling Credits: (3)

Electives

General electives, 12 hours

Curriculum Guide for Marketing, B.S.B.A. Degree

Freshman Year

Fall Semester (Hours 15)

C5 Physical & Biological Sciences Credits: (3)
P1 Social Sciences Credits: (3)
190 series First Year Seminar Credits: (3)
JS 101 Jumpstart Credits: (0)

ENGL 101 - Composition I Credits: (3)
HEAL 123 - Health and Wellness Credits: (3)
or
HSCC 101 - Nutrition, Fitness, and Wellness Credits: (3)

Spring Semester (Hours 15)

P3 History Credits: (3)
P5 Fine & Performing Arts Credits: (3)

CMHC 201 - Introduction to Speech Communication Credits: (3)
ENGL 102 - Composition II Credits: (3)
MATH 135 - Statistics, Functions, and Rates of Change Credits: (3)

Sophomore Year

Fall Semester (Hours 15)

C5 Physical & Biological Sciences Credits: (3)

ACCT 251 - Accounting Principles I—Financial Credits: (3)
CIS 251 - Management Information Systems Credits: (3)
ECON 231 - Introductory Microeconomics and Social Issues Credits: (3)
LAW 230 - Legal Environment of Business Credits: (3)

Spring Semester (Hours 15)

P1 Social Sciences Credits: (3)
P6 World Cultures Credits: (3)

ACCT 252 - Accounting Principles II—Managerial Credits: (3)
ECON 232 - Introductory Macroeconomics and Social Issues Credits: (3)
MGT 235 - Statistics Credits: (3)

Junior Year

Fall Semester (Hours 15)

P5 Fine & Performing Arts Credits: (3)

CIS 304 - Business Communications Credits: (3)
MGT 300 - Introduction to Management Credits: (3)
MGT 305 - Quantitative Business Analysis Credits: (3)
MKT 301 - Principles of Marketing Credits: (3)

Spring Semester (Hours 15)

Elective Credits: (3)
At least 60 hours must be taken outside the College of Business (ECON 231, ECON 232, MATH 135 and MGT 235 count in this total as outside the College).

FIN 305 - Financial Management Credits: (3)
MGT 306 - Behavioral Science in Organizations Credits: (3)
MKT 303 - Marketing Research Credits: (3)
or
MKT 304 - Consumer Behavior Credits: (3)

And Either

MKT 302 - Integrated Marketing Communications Strategy Credits: (3)
or
MKT 306 - Introduction to Professional Selling Credits: (3)

Graduation Fee

After earning ninety hours, the student must file an application form with the Dean after paying a $30 graduation fee to the University Cashier.

Senior Year

Fall Semester (Hours 15)

MKT Electives Credits: (9)
General Elective Credits: (3)

MKT 405 - Business and Organizational Marketing Credits: (3)
or
MKT 409 - Negotiations/Relationship Marketing Credits: (3)

Spring Semester (Hours 15)

P4 Jr-Sr Perspectives Credits: (3)
Electives Credits: (6)

MGT 404 - Strategic Management Credits: (3)
MKT 475 - Marketing Strategy and Management Credits: (3)

Total Hours for Degree: 120

Additional Information

All “Foundations of Knowledge for Business” courses are prerequisites for MGT 404.
Be sure to consult with “The Record” or with your academic advisor to be sure that you are meeting the correct distribution of Perspectives courses. Twenty-seven (27) total hours of perspectives are required.
MKT 304 is offered in the Fall.
MKT 303 is offered in the Spring.
Students may finish earlier if they attend summer school at WCU or another approved institution.

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