|
Oct 04, 2024
|
|
|
|
ARCHIVED 2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing, BSBA
|
|
Return to: Undergraduate Programs
This program is designed to prepare students for careers in sales and marketing. Total number of hours for the program: 120.
|
Major Requirements
Marketing BSBA requires 21 hours in the major. including both of the following: - MKT 310 - Consultative Selling Credits: 3
And - MKT 406 - Social Media Marketing Credits: 3
Students should also take five additional marketing electives (15 hours) at the 200-400 level. Or Students should take four additional marketing electives (12 hours) plus: - SM 361 - Sport Marketing Credits: 3
* If MKT 206 is taken to satisfy the major requirement listed above, then MKT 310 cannot be applied as a required marketing elective. * If MKT 310 is taken to satisfy the major requirement listed above, then MKT 206 cannot be applied as a required marketing elective.
Electives
To complete 120 hours, students should take 24-30 hours (number depends on how many Liberal Studies courses also count toward the major). To satisfy general university degree requirements, students must take at least 30 hours at the junior-senior level at WCU. Note: Students may select various interest areas, such as digitial marketing, sales management, or general marketing, by carefully choosing their electives in consultation with their academic advisor |
Return to: Undergraduate Programs
|
|