Marketing, B.S.B.A.

This program is designed to prepare students for careers in sales and marketing.

Liberal Studies Hours: 42

Liberal Studies Program Requirements

Business Core: 36 hours

Business Core Requirements (36 hours)

Major Requirements

The following 21 hours in the major including:

MKT 206 - Introduction to Professional Selling Credits: (3)
MKT 465 - Decision Making for Value Creation Credits: 3

And

5 additional marketing electives at the 200, 300, or 400 level (15 hours), or

4 additional marketing electives at the 200, 300, or 400 level plus SM 361 (Sport Marketing) (15 hours)

Electives

General electives, 21-27 hours depending on Liberal Studies courses completed.

NOTE:

Students may select various interest areas, e.g., digital marketing, sales management, general marketing, by carefully choosing their electives in consultation with their academic adviser.

Visit the department’s website at http://salesandmarketing.wcu.edu to view the 8 semester curriculum guide.