Marketing, B.S.B.A.

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Total number of hours for the program: 120.

Liberal Studies Hours: 42

Liberal Studies Program Requirements

Business Core: 36 hours

Business Core Requirements (36 hours)

Major Requirements

The following 21 hours in the major:

MKT 206 - Introduction to Professional Selling Credits: (3)
MKT 303 - Decision Making for Value Creation Credits: 3
MKT 475 - Marketing Strategy Credits: 3

And

4 additional marketing electives at the 300 or 400 level (12 hours)

Electives

General electives, 21-27 hours depending on Liberal Studies courses completed.

NOTE:

Students may select various interest areas, e.g., digital marketing, sales management, general marketing, by carefully choosing their electives in consultation with their academic adviser.

Visit the department’s website at http://www.wcu.edu/cob/SalesWebsite/home.html to view the 8 semester curriculum guide.