Marketing, B.S.B.A.

Print Degree Planner (opens a new window) |

Total number of hours for the program: 120.

Liberal Studies Hours: 42

Liberal Studies Program Requirements

Business Core: 36 hours

Business Core Requirements (36 hours)

Major Requirements

The following 21 hours in the major:

MKT 206 - Introduction to Professional Selling Credits: (3)
MKT 303 - Marketing Research Credits: (3)
MKT 304 - Consumer Behavior Credits: (3)
MKT 475 - Applications of Marketing Credits: (3)

And

3 additional marketing electives at the 300 or 400 level (9 hours)

Electives

General electives, 21-27 hours depending on Liberal Studies courses completed.

NOTE:

Students may select various interest areas, e.g., sales, retailing, general marketing, by carefully choosing their electives in consultation with their academic adviser.

Visit the department’s website at http://www.wcu.edu/cob/SalesWebsite/home.html to view the 8 semester curriculum guide.