Nov 22, 2024

ARCHIVED 2011-2012 Undergraduate Catalog

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ARCHIVED 2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.S.B.A.

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Total number of hours for the program: 120.

Liberal Studies Hours: 42

Liberal Studies Program Requirements

Business Pre-Core: 18 hours

Business Pre-Core Requirements (18 hours)

Business Core: 33 hours

Business Core Requirements (33 hours)

Major Requirements

The following 18 hours in the major:

MKT 304 - Consumer Behavior Credits: (3)
MKT 206 - Introduction to Professional Selling Credits: (3)
MKT 310 - Consultative Selling Credits: (3)
MKT 409 - Negotiations/Relationship Marketing Credits: (3)
MKT 410 - Sales Management and Negotiation Credits: (3)
MKT 475 - Applications of Marketing Credits: (3)

And

Select 2 marketing electives from the following (6 hours):

MKT 302 - Integrated Marketing Communications Strategy Credits: (3)
MKT 303 - Marketing Research Credits: (3)
MKT 403 - Advertising Management Credits: (3)
MKT 404 - Retailing Management Credits: (3)
MKT 405 - Business and Organizational Marketing Credits: (3)
MKT 406 - E-Marketing Channels Credits: (3)
MKT 407 - Global Marketing Credits: (3)
MKT 482 - Independent Study Credits: (3)
MKT 483 - Internship in Marketing Credits: (3)
MKT 493 - Topics in Marketing Credits: (1-3, R12)

Electives

General electives, 3 hours

NOTE:

Students may select various interest areas, e.g., sales, retailing, general marketing, by carefully choosing their electives in consultation with their academic adviser.

Visit the department’s website at http://www.wcu.edu/cob/SalesWebsite/home.html to view the 8 semester curriculum guide.

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