Communication, B.S.

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Major Requirements

The major requires 47 hours, including 26 required hours in communication core courses (CMCR) and a 21-23 hour concentration.

Required Communication Core Courses, 26 hours:

BA 300 - Business Communications Credits: (3)
or ENGL 401 - Writing for Careers Credits (3)
CMCR 140 - Introduction to Communication Media Credits: (3)
CMCR 150 - Interpersonal Communication Credits: (3)
CMCR 250 - Public Communication Credits: (3)
CMCR 296 - Introduction to Professional Development Credits: (1)
CMCR 301 - Writing for Communication Media Credits: (3)
CMCR 350 - Communication Theory Credits: (3)
CMCR 365 - Communications Ethics and Responsibilities Credits: (3)
CMCR 483 - Internship in Communications Credits: (3, R9)
CMCR 496 - Seminar in Professional Development Credits: (1)

Concentrations

Concentrations, at least 21-23 hours, selected from:

Broadcasting

Required Courses

BCST 352 - Writing for Broadcast Credits: (3, R6)
BCST 354 - Radio Production I Credits: (3)
BCST 355 - Television Production I Credits: (3)
BCST 454 - Radio Production II Credits: (3)
BCST 455 - Television Production II Credits: (3)
LAW 406 - Media Law Credits: (3)

6 Hours Selected From:

BCST 351 - Introduction to Television Studies Credits: (3)
BCST 451 - Advanced Studies in Television Studies Credits: (3)
BCST 456 - Broadcast Operations Credits: (3)
BCST 457 - Radio and Television Programming Credits: (3)
BCST 458 - Broadcast Sales and Promotion Credits: (3)
BCST 459 - Broadcast News Credits: (3)
BCST 493 - Selected Topics in Broadcasting Credits: (3, R9)
CMPM 306 - Introduction to Multimedia Credits: (3)

or 3 hours of advisor-approved courses

Broadcast Sales

Required courses

BCST 458 - Broadcast Sales and Promotion Credits: (3)
CMPM 303 - Public Relations Writing Credits: (3)
ENT 201 - Introduction to Entrepreneurship Credits: (3)
MKT 301 - Principles of Marketing Credits: (3)
MKT 306 - Introduction to Professional Selling Credits: (3)
MKT 310 - Consultative Selling Credits: (3)
MKT 409 - Negotiations/Relationship Marketing Credits: (3)
MKT 410 - Sales Management and Negotiation Credits: (3)
MKT 411 - Marketing Strategy (for non-marketing majors) Credits: (3)

6 hours selected from:

BCST 352 - Writing for Broadcast Credits: (3, R6)
BCST 354 - Radio Production I Credits: (3)
BCST 355 - Television Production I Credits: (3)
BCST 457 - Radio and Television Programming Credits: (3)
MKT 302 - Integrated Marketing Communications Strategy Credits: (3)
MKT 403 - Advertising Management Credits: (3)
MKT 405 - Business and Organizational Marketing Credits: (3)

or 3 hours of advisor approved courses

Communication Training and Development (CMTD)

Required Courses

CMTD 312 - Small Group Communication Credits: (3)
CMTD 313 - Conflict Resolution Credits: (3)
CMTD 315 - Organizational Communication Credits: (3)
CMTD 416 - Communication Training and Development Credits: (3)

9 Hours Selected From:

CMHC 314 - Advanced Professional Speaking Credits: (3)
CMHC 410 - The Rhetoric of Performance Credits: (3)
CMHC 411 - Rhetorical Theory and Criticism Credits: (3)
CMHC 414 - Gender Communication Credits: (3)
CMHC 415 - Intercultural Communication Credits: (3)
CMPM 306 - Introduction to Multimedia Credits: (3)
CMTD 493 - Selected Topics in Communication Training and Development Credits: (3, R9)

or 3 hours of advisor-approved courses

Print Media (CMPM)

Required Courses

CMPM 303 - Public Relations Writing Credits: (3)
CMPM 304 - Magazine and Feature Writing Credits: (3)
CMPM 306 - Introduction to Multimedia Credits: (3)
CMPM 401 - Editing for Communication Media Credits: (3)
CMPM 404 - Desktop Publishing Credits: (3, R6)

6 Hours Selected From:

CMPM 302 - Reporting of Public Affairs Credits: (3, R6)
CMPM 305 - Sports Writing Credits: (3)
CMPM 402 - Print Media Production Credits: (3)
CMPM 403 - Association Communications Credits: (3)
CMPM 406 - Advanced Multimedia Credits: (3)
CMPM 493 - Selected Topics in Print Media Credits: (3, R9)
CMPR 360 - Introduction to Public Relations Credits: (3)
CMTD 315 - Organizational Communication Credits: (3)

or 3 hours of advisor-approved courses

Public Relations (CMPR)

Required Courses

CMPM 303 - Public Relations Writing Credits: (3)
CMPM 401 - Editing for Communication Media Credits: (3)
CMPM 404 - Desktop Publishing Credits: (3, R6)
CMPR 360 - Introduction to Public Relations Credits: (3)
CMPR 365 - Public Relations Case Studies Credits: (3)
CMPR 460 - Public Relations Campaigns Credits: (3)

3 Hours Selected From:

CMPM 304 - Magazine and Feature Writing Credits: (3)
CMPM 306 - Introduction to Multimedia Credits: (3)
CMPM 403 - Association Communications Credits: (3)
CMPR 400 - Crisis Communications Credits: (3)
CMPR 493 - Selected Topics in Public Relations Credits: (3, R9)
CMTD 315 - Organizational Communication Credits: (3)

or 3 hours of advisor-approved courses

Additional Requirements

At least 30 hours taken at WCU must be at the junior-senior level to meet one of the general university degree requirements. To continue in the program, students must earn a grade of C or better in each course required for the major and maintain a 2.5 overall GPA. In lieu of a declared minor, a student may elect to take 18 hours of Junior/Senior level courses. Hours may be in any subject area except the required core courses and courses required for the declared concentration.

Visit the department’s website at http://www.wcu.edu/3831.asp to view the 8 semester curriculum guide.