MKT 305 - Marketing Analytics

This course aims to provide students with the knowledge and skills necessary to make sense of realistic marketing data (from survey results to ad campaigns), and then to apply the findings in developing actionable strategies. The course emphasizes marketing analytics, which includes understanding different data types, determining what to do with that data, and analyzing and interpreting results. As such, students will be introduced to statistical software, learn how to analyze data in this software (from start to finish), and interpret the data results to make informed decisions.

Prerequisites: MKT 201
Credits: 3