HT 435 - Financial Management and Analysis in the Hospitality Industry

An in-depth analysis of hospitality pricing decisions, pricing fluctuations, and the key KPI’s that are used to drive strategic financial decisions. Students will participate in forecast revenue modeling paralleled with executable digital marketing strategies by managing proper channels for exposure/engagement/conversion. Cost controls in all areas will be analyzed including payroll and payroll-related expenses. Revenue forecasts by revenue center and associated operational expense budgets will be produced by department resulting in a 3-year pro forma for HT suppliers.

Prerequisites: HT 335.
Credits: 3