SM 314 - Sport Analytics

This course introduces students to basic data analysis techniques within the context of conducting market research. Students Collect, Analyze, Manipulate, and Present (CAMP) data on sport consumers, seeing the market research process from end-to-end and leaving the course with a finished deliverable. They also learn other techniques to help answer questions using data, such as on‑field performance metrics.

Prerequisites: MATH 170 or QA 235.
Credits: 3