Oct 23, 2026  
CURRENT 2026-2027 Undergraduate Catalog 
    
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CURRENT 2026-2027 Undergraduate Catalog
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MKT 343 - Strategic Brand Management

This course introduces students to basic branding concepts, with an emphasis on brand management and the creation of brand equity using digital media. Coursework is focused on designing brand strategies, introducing and naming new products and extensions, and using social / mobile channels to achieve brand goals. 

Prerequisites: MKT 201 .
Credits: 3


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