Oct 23, 2026  
CURRENT 2026-2027 Undergraduate Catalog 
    
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CURRENT 2026-2027 Undergraduate Catalog
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MKT 475 - Marketing Strategy

This course begins with a brief review of strategic marketing analysis, then focuses on applied marketing activities using real world cases.

Prerequisites: MKT 201 , MKT 340 , and (MKT 342  or MKT 406 ).
Credits: 3


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