Apr 16, 2026  
CURRENT 2025-2026 Undergraduate Catalog 
    
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CURRENT 2025-2026 Undergraduate Catalog
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COMM 460 - Public Relations Campaigns

Identification and analysis of organizational publics, the development of specific communication strategies to influence those publics, and the implementation and evaluation of those communication strategies.

Prerequisites: COMM 303  and COMM 365 . In addition, Health Communication Concentration students: COMM 325 ; Public Relations Concentration students: COMM 204  and COMM 260 .
Credits: 3


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