Dec 15, 2025  
ARCHIVED 2024-2025 Undergraduate Catalog 
    
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ARCHIVED 2024-2025 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 343 - Strategic Brand Management

This course introduces students to basic branding concepts, with an emphasis on brand management and the creation of brand equity using digital media. Coursework is focused on designing brand strategies, introducing and naming new products and extensions, and using social / mobile channels to achieve brand goals. 

Prerequisites: MKT 201 .
Credits: 3


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