Dec 14, 2025  
ARCHIVED 2024-2025 Undergraduate Catalog 
    
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ARCHIVED 2024-2025 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 342 - Integrated Marketing Communication in the Digital Age

An introduction to integrated marketing communications. Application of the marketing communications process in the digital age by creating a professional IMC campaign.

Prerequisites: MKT 201 .
Credits: 3


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