Mar 13, 2026  
ARCHIVED 2016-2017 Undergraduate Catalog 
    
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ARCHIVED 2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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COMM 460 - Public Relations Campaigns

Identification and analysis of organizational publics, the development of specific communication strategies to influence those publics, and the implementation and evaluation of those communication strategies.

Prerequisites COMM 204, 260, 303, 365

Credits 3


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