Jan 15, 2025  
ARCHIVED 2010-2011 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Undergraduate Programs
  Liberal Studies
  Course Information
  2010-2011 Academic Calendar
  About the University
  Academic Regulations & Policies
  Fees, Expenses, and Financial Aid
  Admissions
  Degree & Program Requirements
  The Register
  Telephone Numbers
  The Graduate School
  Faculty Listing
  Collage
  My Portfolio
HELP
ARCHIVED 2010-2011 Undergraduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKT 475 - Marketing Strategy and Management

A capstone course that integrates the collection of individual marketing concerns into a managerial decision making framework.

Prerequisites & Notes
PREQ: 301 and six hours of other marketing courses; ECON 231, 232, ACCT 251, 252. Marketing majors only.

Credits: (3)


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)