Jan 15, 2025  
ARCHIVED 2010-2011 Undergraduate Catalog 
    
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ARCHIVED 2010-2011 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 407 - Global Marketing

The importance of global marketing to the U. S. economy; problems, opportunities and practices of managing multinational activities; characteristics and structure of international markets.

Prerequisites & Notes
PREQ: 301.

Credits: (3)


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