CURRENT 2019-2020 Undergraduate Catalog 
    Jul 11, 2020  
CURRENT 2019-2020 Undergraduate Catalog

Marketing, BSBA

This program is designed to prepare students for careers in sales and marketing. Total number of hours for the program: 120.

Liberal Studies Hours (42 hours)

Liberal Studies Program Requirements  

Business Core: 36 hours

Business Core Requirements (36 hours) 

Major Requirements

Marketing BSBA requires 21 hours in the major. including both of the following:


To complete 120 hours, students should take 24-30 hours (number depends on how many Liberal Studies courses also count toward the major). To satisfy general university degree requirements, students must take at least 30 hours at the junior-senior level at WCU.

Note: Students may select various interest areas, such as digitial marketing, sales management, or general marketing, by carefully choosing their electives in consultation with their academic advisor

Curriculum Guide

Visit the department’s website at to view the eight-semester curriculum guide.