CURRENT 2018-2019 Undergraduate Catalog 
    
    Nov 17, 2018  
CURRENT 2018-2019 Undergraduate Catalog

Marketing, BSBA


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This program is designed to prepare students for careers in sales and marketing. Total number of hours for the program: 120.

Liberal Studies (42 hours)


Liberal Studies Program Requirements  

Business Core: 36 hours


Business Core Requirements (36 hours) 

Major Requirements


Marketing BSBA requires 21 hours in the major. including both of the following:

Electives


To complete 120 hours, students should take 24-30 hours (number depends on how many Liberal Studies courses also count toward the major). To satisfy general university degree requirements, students must take at least 30 hours at the junior-senior level at WCU.

Note: Students may select various interest areas, such as digitial marketing, sales management, or general marketing, by carefully choosing their electives in consultation with their academic advisor

Curriculum Guide


Visit the department’s website at http://salesandmarketing.wcu.edu to view the eight-semester curriculum guide.

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