CURRENT 2017-2018 Undergraduate Catalog 
    
    May 25, 2018  
CURRENT 2017-2018 Undergraduate Catalog

Marketing, B.S.B.A.


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This program is designed to prepare students for careers in sales and marketing.

Liberal Studies Hours: 42


Liberal Studies Program Requirements 

Business Core: 36 hours


Business Core Requirements (36 hours) 

Major Requirements


The following 21 hours in the major including:

And


5 additional marketing electives at the 200, 300, or 400 level (15 hours),  or

4 additional marketing electives at the 200, 300, or 400 level plus SM 361 (Sport Marketing) (15 hours)

Electives


General electives, 21-27 hours depending on Liberal Studies courses completed.

NOTE:


Students may select various interest areas, e.g., digital marketing, sales management, general marketing, by carefully choosing their electives in consultation with their academic adviser.

Visit the department’s website at http://salesandmarketing.wcu.edu to view the 8 semester curriculum guide.

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