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Western Carolina University    
 
    
 
  Jul 21, 2017
 
ARCHIVED 2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.S.B.A.


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Total number of hours for the program: 120.

Liberal Studies Hours: 42


Liberal Studies Program Requirements 

Business Core: 36 hours


Business Core Requirements (36 hours) 

Major Requirements


The following 21 hours in the major:

And


3 additional marketing electives at the 300 or 400 level (9 hours)

Electives


General electives, 21-27 hours depending on Liberal Studies courses completed.

NOTE:


Students may select various interest areas, e.g., sales, retailing, general marketing, by carefully choosing their electives in consultation with their academic adviser.

Visit the department’s website at http://www.wcu.edu/cob/SalesWebsite/home.html to view the 8 semester curriculum guide.

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