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Western Carolina University    
  Jul 21, 2017
ARCHIVED 2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.S.B.A.

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Total number of hours for the program: 120.

Liberal Studies Hours: 42

Liberal Studies Program Requirements 

Business Core: 36 hours

Business Core Requirements (36 hours) 

Major Requirements

The following 21 hours in the major:


3 additional marketing electives at the 300 or 400 level (9 hours)


General electives, 21-27 hours depending on Liberal Studies courses completed.


Students may select various interest areas, e.g., sales, retailing, general marketing, by carefully choosing their electives in consultation with their academic adviser.

Visit the department’s website at to view the 8 semester curriculum guide.

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