Marketing, B.S.B.A.

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Foundation of Knowledge for Business Hours: 36

Major Requirements

The following 21 hours in the major:

MKT 475 - Marketing Strategy and Management Credits: (3)

Major Electives

Select 6 marketing electives from the following:

MKT 302 - Integrated Marketing Communications Strategy Credits: (3)
MKT 303 - Marketing Research Credits: (3)
MKT 304 - Consumer Behavior Credits: (3)
MKT 306 - Introduction to Professional Selling Credits: (3)
MKT 310 - Consultative Selling Credits: (3)
MKT 403 - Advertising Management Credits: (3)
MKT 404 - Retailing Management Credits: (3)
MKT 405 - Business and Organizational Marketing Credits: (3)
MKT 406 - Channels of Distribution Credits: (3)
MKT 407 - Global Marketing Credits: (3)
MKT 409 - Negotiations/Relationship Marketing Credits: (3)
MKT 410 - Sales Management and Negotiation Credits: (3)
MKT 482 - Independent Study Credits: (3)
MKT 483 - Internship in Marketing Credits: (3)
MKT 493 - Topics in Marketing Credits: (1-3, R12)

Electives

General electives, 21 hours

NOTE:

Students may select various interest areas, e.g., sales, retailing, general marketing, by carefully choosing their electives in consultation with their academic adviser.

Curriculum Guide for Marketing, B.S.B.A. Degree

Freshman Year

Fall Semester (Hours 15)

C5 Physical & Biological Sciences Credits: (3)
P1 Social Sciences Credits: (3)
190 series First Year Seminar Credits: (3)

ENGL 101 - Composition I Credits: (3)
HEAL 123 - Health and Wellness Credits: (3)
or
HSCC 101 - Nutrition, Fitness, and Wellness Credits: (3)

Spring Semester (Hours 15)

P3 History Credits: (3)
P5 Fine & Performing Arts Credits: (3)

CMHC 201 - Introduction to Speech Communication Credits: (3)
ENGL 102 - Composition II Credits: (3)
MATH 135 - Statistics, Functions, and Rates of Change Credits: (3)

Sophomore Year

Fall Semester (Hours 15)

LS Perspective Credits: (3)
C5 Physical & Biological Sciences Credits: (3)

ACCT 251 - Accounting Principles I—Financial Credits: (3)
CIS 251 - Management Information Systems Credits: (3)
ECON 231 - Introductory Microeconomics and Social Issues Credits: (3)

Spring Semester (Hours 15)

General Elective Credits: (3)

ACCT 252 - Accounting Principles II—Managerial Credits: (3)
ECON 232 - Introductory Macroeconomics and Social Issues Credits: (3)
LAW 230 - Legal Environment of Business Credits: (3)
MGT 235 - Statistics Credits: (3)

Junior Year

Fall Semester (Hours 15)

Perspectives Credits: (3)

CIS 304 - Business Communications Credits: (3)
MGT 300 - Introduction to Management Credits: (3)
MGT 305 - Quantitative Business Analysis Credits: (3)
MKT 301 - Principles of Marketing Credits: (3)

Spring Semester (Hours 15)

General Elective Credits: (3)
MKT Elective (1) Credits: (3)
MKT Elective (2) Credits: (3)

FIN 305 - Financial Management Credits: (3)
MGT 306 - Behavioral Science in Organizations Credits: (3)

Graduation Fee

After earning ninety hours, the student must file an application form with the Dean after paying a $30 graduation fee to the University Cashier.

Senior Year

Fall Semester (Hours 15)

MKT Elective (3) Credits: (3)
MKT Elective (4) Credits: (3)
MKT Elective (5) Credits: (3)
General Elective Credits: (3)
General Elective Credits: (3)

Spring Semester (Hours 15)

LS Jr-Sr Perspectives Credits: (3)
General Elective Credits: (3)
MKT Elective (6) Credits: (3)

MGT 404 - Strategic Management Credits: (3)
MKT 475 - Marketing Strategy and Management Credits: (3)

Total Hours for Degree: 120

Additional Information

Total hours must equal 120.
Prerequisites for MGT 404 are: ACCT 252, ECON 231, FIN 305, MGT 300, MKT 301 and senior standing.
Be sure to consult with “The Record” or with your academic advisor to be sure that you are meeting the correct distribution of Perspectives courses. Twenty four (24) total hours of perspective courses are required.