Mar 29, 2024  
ARCHIVED 2018-2019 Undergraduate Catalog 
    
ARCHIVED 2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 465 - Decision Making for Value Creation


This course is about how businesses create value and how marketers use information to make good decisions.

Prerequisites MATH 170 or QA 235. MKT 201, ACCT 251, ECON 231, MKT 206 and two MKT electives at the 300 or 400 level.
Credits 3



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