Apr 25, 2024  
ARCHIVED 2018-2019 Undergraduate Catalog 
    
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ARCHIVED 2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 342 - Integrated Marketing Communications Strategy

An understanding of the communications process. Research methods for audience identification. Gathering, analyzing data to understand customer responses.

Prerequisites MKT 201 or MKT 211.
Credits 3


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