Mar 28, 2024  
ARCHIVED 2018-2019 Undergraduate Catalog 
    
ARCHIVED 2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 340 - Consumer Behavior


Examines psychological and sociological factors that influence consumption and decision making. Studies practical implications of consumer attitudes and behavior.

Prerequisites MKT 201 or MKT 211.
Credits 3



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