Apr 25, 2024  
ARCHIVED 2017-2018 Undergraduate Catalog 
    
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ARCHIVED 2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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COMM 460 - Public Relations Campaigns

Identification and analysis of organizational publics, the development of specific communication strategies to influence those publics, and the implementation and evaluation of those communication strategies.

Prerequisites COMM 204, 260, 303, 365

Credits 3


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