Apr 24, 2024  
ARCHIVED 2015-2016 Graduate Catalog 
    
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ARCHIVED 2015-2016 Graduate Catalog [ARCHIVED CATALOG]

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MBA 641 - Marketing Management

Managing marketing strategy, product positioning, product, channels, communications, pricing strategies, and marketing research. Developing innovative strategies to respond in the international marketplace.

Prerequisites Admission to the MBA program or permission of the MBA program director.

Credits 3


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