Apr 19, 2024  
ARCHIVED 2015-2016 Undergraduate Catalog 
    
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ARCHIVED 2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 475 - Marketing Strategy

This course begins with a brief review of strategic marketing analysis, then focuses on applied marketing activities using real world cases.

Prerequisites MKT 201, MKT 304, and MKT 303.

Credits 3


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