Apr 23, 2024  
ARCHIVED 2015-2016 Undergraduate Catalog 
    
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ARCHIVED 2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 407 - Global Marketing

The importance of global marketing to the U. S. economy; problems, opportunities and practices of managing multinational activities; characteristics and structure of international markets.

Prerequisites 201 or 211.

Credits (3)


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