Mar 29, 2024  
ARCHIVED 2014-2015 Undergraduate Catalog 
    
ARCHIVED 2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 304 - Consumer Behavior


Examines psychological and sociological factors that influence consumption and decision making. Studies practical implications of consumer attitudes and behavior.

Prerequisites & Notes
PREQ: 201 or 211.

Credits: (3)



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