Apr 16, 2024  
ARCHIVED 2013-2014 Graduate Catalog 
    
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ARCHIVED 2013-2014 Graduate Catalog [ARCHIVED CATALOG]

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MBA 641 - Marketing Management

Managing marketing strategy, product positioning, product, channels, communications, pricing strategies, and marketing research. Developing innovative strategies to respond in the international marketplace.

Prerequisites & Notes
Preq: Admission to the MBA program or permission of the MBA program director.

Credits: 3


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