Aug 12, 2022  
ARCHIVED 2010-2011 Graduate Catalog 
    
ARCHIVED 2010-2011 Graduate Catalog [ARCHIVED CATALOG]

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MKT 601 - Marketing Management


Techniques of planning, market analysis, and strategic design; emphasis on integration of product, price, promotion, and distribution.

Prerequisites & Notes
PREQ: M.B.A. 520 or equivalent.

Credits: 3



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